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  • Jan 08th 2019 by Chris Mackie

Your website's design is vital since it is something your customers will interact with during their time on your site. Creating a great website design isn't as simple as throwing together something pretty and hoping it will work. That just won't cut it in today's cut-throat business world. To be truly effective, your e-commerce website design must have the following four characteristics:

1. Simple

Customers are more likely to respond well to a simple design versus a complex one, so forget the frills and stick to the basics. You should avoid falling objects, excessive amounts of media, unnecessary music, pop-up advertisements, and needless extra web pages. Ensure text is easy to read, and avoid "pretty" coloring schemes in favor of basic ones.

Keeping your company's e-commerce website design simple will help keep page load times to a minimum. The extra bells and whistles mentioned above can make web pages lag, which is bad for business. If your company's website takes too long to load, customers will simply go elsewhere for their needs.

2. Easy to Navigate

Customers should be able to find what they need on your website easily. If they can't, they will become aggravated and leave without buying anything. A website that isn't intuitive can cost numerous customers in this manner, which will strongly affect your bottom line.

Everything on your e-commerce website needs to be obvious. Clearly label tabs, and offer an extra set of navigational links in your page's footer (if applicable). If you aren't sure how easy to navigate your website is, ask someone else (who has never seen it before) to check it out. If they can't figure everything out without your assistance, then you need to rethink your design.

3. Appropriate for Your Target Audience

Consider your target audience when creating your e-commerce website's design. Their likes, wants, and needs should be taken into consideration. For example, you wouldn't use a pink color scheme for a website selling men's tools, and you wouldn't use an adult theme for an e-commerce site selling children's toys. The design and subject matter needs to be appropriate for your target audience.

4. Engaging

A simple e-commerce website design can still be engaging. The more engaged your customers are, the longer they will stay on your site, and the longer they stay, the more likely they are to make a purchase.

Simple, easy forms of engagement include blogs, articles, and a few high-quality graphics. The best blogs and articles include those offering tips, highlighting products, explaining features, and any relevant news pertaining to your company or industry.


A great website isn't as simple as throwing something pretty together and hoping for the best. You want to ensure your e-commerce website design is simple, easy to navigate, appropriate for your target audience, and engaging. If it is, your company is more likely to sell more products and have an overall better return on investment.