A huge number of people are now going online using only their tablets or phones. Currently, over 50% of online searches are made on some type of mobile device. Have you ever tried to visit a website on a mobile device, but just got frustrated and closed it because it didn't work properly? If your business doesn't use a responsive design for your website, it's time for an upgrade.
In a nutshell, responsive design simply means that your website will work well on any type of device - phone, tablet, iPad, PC, Mac, you name it. Elements of your website, such as text, images, or video, are automatically adjusted as needed, based on the size of the user's screen or type of device.
There are many benefits from switching to a responsive design for your business's website. Here are some of the most obvious ones.
Improve User Experience: As mentioned at the outset, if a user can't actually use your website, they won't stick around. Using a responsive design improves your user's experience, so they will stay on your site. It also makes using your site more convenient for them, since they can access it from any device they want to use, wherever they happen to be. This keeps users coming back for more. And, if they like your site, they'll tell others about it, spreading your brand awareness.
Global Reach: If your company targets an international market, using a responsive design is even more important. Many people, especially in less developed countries, don't have a personal desktop or laptop computer at home. Using a mobile device might be the only way they have to access your website. In this case, your website absolutely has to be mobile friendly to avoid losing a share of your market.
Less Maintenance: A lot of companies maintain two separate websites - one for computer users and one for mobile users. This requires a lot of extra time, effort, and cost, to keep both of these sites up to date. If you are using this approach, switching to a responsive design can cut your maintenance time in half. It also makes the whole process a lot simpler, by not having to go back and forth from one website to the other every time you need to update.
Better Search Engine Rankings: Nearly every business wants a better search ranking for their website. Did you know that the search engines favor websites using a responsive design? In fact, if a mobile user searches for your exact product or service but your site isn't mobile friendly, it may not even show up at all. If you want to bump your rankings up a few notches, switching to a responsive design can help. This is another added bonus and a very important one.
It's time to get with the times and switch your business's website to a responsive design. It will make things easier for both you and your website's users.